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One trip.
One bag.

  • Carries a full grocery run — 20 kg, in one trip
  • Cinches shut in one second, magnetic snap on top
  • Opens flat into a 100 cm mat, then goes in the wash
4.8 · 4,700+ happy customers
$44.95

Colour — Brown

Buying two? See the sets →

✦ Worldwide shipping✦ 30-day returns✦ Secure checkout

The trade

Four thin plastic bags, or one you keep.

Same cart. One carry instead of four, on two wide straps — then it folds into a drawer.

all of this……becomes this ♡

How it works

Open. Pack. Cinch.

Made for real weeks

Three days it earns its keep

4,700+ happy customers

Here's what people say

4.8

Before you decide

Numbers, not adjectives

20 kg

Capacity

35 × 39 × 16 cm — about four carrier bags, in one carry.

2 locks

Secure closure

A drawstring pulls it shut, a magnetic snap holds it closed.

100 cm

Open size

A circle that seats two adults, or one adult and two children.

NOvaelle vs. the tote you own
NOVAELLE
Regular tote
Carrying capacity
20 kg, wide straps
Thin straps dig in
Closure
Cinch + magnet
Open top
Washability
Machine washable
Hand wash only
Opens into a mat
100 cm round

Choose your set

Most people buy two

Colour — Brown

Free worldwide shipping · 30-day returns · Secure checkout

Questions, answered

How much does it hold, and will it be too heavy?

20 kg, tested — 35 × 39 × 16 cm of usable space, roughly what four supermarket carrier bags hold, or two loads of laundry. The bag itself weighs 380 g, so what you feel is your shopping rather than the bag, and the 5.5 cm straps spread it across your shoulder instead of into your fingers. Walking home rather than loading a car? Most people find 10–12 kg comfortable. Filling it to 20 kg is fine for the bag, but it will feel like 20 kg. What it won't do is a month's stock-up — if your weekly shop fills the boot, two bags is the honest answer.

Is the opening secure?

There are two closures. The drawstring gathers the 100 cm opening shut in one pull, and a magnetic snap holds the top panels together so nothing tips out when you set the bag down or swing it into the car. Valuables go in the zipped inner pocket, and a key leash stops keys sinking to the bottom. To be straight with you: this is a cinch closure, not a zip across the whole top. It is made for markets, laundry and the school run, not for a crowded train platform.

Is 100 cm too small as a family picnic mat?

A 100 cm circle seats two adults comfortably, or one adult with two small children. It is designed as a clean surface you always have with you — for food, shoes, a bag, a baby's things — rather than a replacement for a full picnic blanket. If you regularly picnic as a family of four or more, open two bags side by side: that covers about 2 m of ground and still packs down into a drawer.

How do I wash it?

Machine wash cold on a gentle cycle, then hang to dry. No tumble dryer and no bleach — both damage the water-repellent finish. Hand washing works too. The fabric is water-repellent rather than waterproof, so it handles rain, wet grass and splashes, but should not be submerged.

Shipping and returns

We ship worldwide. Orders arrive in 6–12 days depending on the destination, with tracking available from the moment they ship. We ship directly from our production partner rather than holding local stock, which helps keep the price well below store equivalents. If the wait is not for you, returns are open for 30 days for a full refund.

One bag. Every errand.

Machine washable, folds flat, opens into a 100 cm mat. Try it for 30 days.

Add to cart — from $44.95
Free worldwide shipping30-day returnsSecure checkout